The NZS.nz Homepage Design Tips resource contains basic tips for user-friendly website homepage design.
Thinking about re-designing your website’s homepage but not sure where to start? Use these tips to create a purposeful, strategic homepage for your visitors.
Have you been wondering how you can improve the design of your website? It’s hard to know where to start, what format to follow. Many companies begin entry to the Web with a low-budget, simple web design in which they one day plan to put work into, but it continues to fall down to the end of the list. Does this sound like you? Even if you think you’re satisfied with your webpage design, it’s great to continually improve and work on your site to keep it interesting for anyone who visits.
Who are you? What do you offer? Include a punchy tagline summarising what your business does and what visitors can gain from staying on your website and utilising your products, services or information. Rather than single word descriptions, use clear, concise language and short descriptions to communicate the purpose of your website.
Include Meaningful Titles And Headings
Ensure that your page title (the text that appears in the bar at the very top of your Internet browser window) and headings on your homepage are meaningful. As well as providing first-time visitors with information, your page title will be ‘read’ by search engines for keywords and keyword phrases.
Be Brand Consistent
Keep your company brand in mind when considering your homepage design. Stay true to your brand’s existing colours, style and tone. A great way to incorporate your brand into your website’s design is by including a favicon. These little page icons can be based around your brand and will appear in a browser’s URL bar, next to the site’s name in your bookmarks and beside the site’s page title in a tabbed browser. Talk to a Web designer about creating a favicon for your website.
Ensure User-Friendly Navigation
A good navigation structure is essential to help visitors to your site find what they’re looking for – and prevent potential customers leaving in frustration. Your homepage must provide a clear starting point from which your site can be explored. Your homepage should offer an entry point to all the main parts of your website. These sections can contain links to deeper pages, but be sure to identify the key parts of what your business offers to link to from your homepage. It’s also a good idea to keep your navigation structure the same throughout your site – for instance, a left-hand navigation with links to key sections of your site.
If your site is large, try adding a search box (allowing at least 25 characters) so that users can behave the way they would when searching for information through a search engine.
Make Your Homepage Link And Keyword Rich
Content for your homepage should be filled with highly-searched keywords that are central to your company’s products or services. Search engines will use your homepage content to determine the relevance of your site to certain keyword searches, so do your keyword research and include popular search words and phrases within the written content of your homepage. Links to sections within your site should be centred around these keyword phrases: link to a keyword phrase such as ‘kitchen design services’ rather than ‘click here’.