Learn how to choose the best keywords for your next AdWords campaign.
Choosing the right keywords is essential to maximising the results of your Google AdWords campaign. Fortunately their Keyword Research Tool makes it easier.
Whether you’re a beginner or a seasoned pro, choosing the right keywords to target with Adwords is the foundation of the entire campaign. It’s a matter of getting the right balance of words that are relevant to your service or product while still being frequently searched. You also have to consider your budget, as some competitive keywords come at a high cost.
Luckily Google themselves have provided a tool to help with the process. The Google Keyword Tool uses Google’s own data to provide results and suggestions. You can enter your starting or general keyword, your website URL and location to receive tailored results. Entering a keyword will bring up a list of related phrases that people have actually searched for in the last few months, giving you results that are really relevant. These come with the search volume per month (either local or global depending on your settings) as well as a competitiveness rating ranging from low to high.
Using this data you can decide which words are worth targeting. When it comes to Adwords, you want to make sure that any click throughs you get are as likely to convert to a sale as possible or else it’s a waste of money. This means you need to be more specific and relevant than you would with a general SEO campaign, targeting only searchers who will genuinely be able to get what they want from your website. If you have a slimmer budget, consider starting out with keywords that will be less competitive and therefore cost less and may have a lower search volume, but are extremely focused on your product or service.
Using the Keyword Tool is also a good way to get ideas for new pages to target and structure for SEO purposes, and gives you a good idea of the kind of queries that are being sent. If you’re really stuck for ideas, you can couple the Tool with UberSuggest, which gives an even broader range of recent Google searches.