The NZS.nz Advertising With Adwords article contains a rundown of how Google Adwords works and how to use it for your website.
Have you been thinking about advertising your website online, and wanted to try Google Adwords? Learn how adwords works and how to maximise your ad budget.
If you are interested in advertising your website online to gain more traffic by targeted potential customers and clients, Google Adwords is a good place to start your online advertising campaign.
Adwords offers short, one or two line text advertisements which are “Pay-Per-Click” (PPC). PPC means you pay a fee every time someone clicks on your advertisement and is directed to your website. Your advertisement is shown on the right hand site of the Google search page under “Sponsored Links” for particular keywords related to your website.
To gain more targeted traffic, Adwords offers “Site Targeted Advertisements”, whereby your advertisement will be placed on websites which are authoritative and relevant within their content network, and subsequently gaining traffic from your target market. These ads can be either text or images.
How Do I Word My Google Advertisement?
In order to gain the most traffic you’ll need to do some keyword research to find keywords that are less competitive within the World Wide Web. A helpful resource for this is the Google Adword Keyword Tool, which will show you the competitive level of a word and many of its synonyms, so you can write your advertisement with ‘optimised’ wording for searchers and potential customers.
Can I Control Where My Ads Will Be Placed?
With Site Targeted Advertisements, Google uses contextual targeting technology to match your advertisement with pages within its content network which are most relevant to your website. For example, if you run a backpackers website you ad will turn up next to articles about accommodation in New Zealand. If you want greater control, you can actually hand-pick the websites within the network where your ad is to be displayed.
What About Tracking My Results?
Adwords offers a Placement Performance Report tool which allows you to see where your ad is appearing, and assess the performance based on click, cost and conversion rate data. This means you can easily identify where you advertisement works, and where it does not.
How Much Does It Cost?
There is no limit to how little or how much you can spend, you simply set your budget for each individual ad and let it runs its course until your budget it reached, and your ad will then be removed. Prices per click vary depending on the individual website in which your ad is placed – lower traffic websites are cheaper per click, higher more expensive. If you keep a close eye on your Placement Performance Report you’ll be able to find out the best solutions for your websites with a little testing.