How Radio Has Adapted To New Technology


Radio might be old, but it's found remarkable ways to ensure it's still relevant today.

Amazingly, radio is still one of the most popular forms of global communication and advertising. Here are a few reasons why.

While also one of the oldest forms of global communication, radio is adapting to the changes in technology to remain relevant well into the future. When it was first developed, radio revolutionized the way the world saw itself. Suddenly it didn’t take weeks or months to hear developments from the other side of the world, and stories and music could be shared with anyone who could afford the radio set. Today, radio has lost most of its revolutionary glamour- it’s simply something we take for granted, or even consider outdated. However, radio is far from outdated and there are a number of good reasons it’s still around today.

Why Radio Is Still Relevant

  • It’s Much Cheaper Than Television. Imagine if the only people who could have a voice were the ones who could afford a television show? Radio channels cost far less than TV channels to buy and use, and allow smaller organisations and interest groups to have fair representation over the airwaves.
  •  It’s Played When Television Can’t. We all like to have something to keep us occupied in the car as we drive to work, and although some cars now have built-in TVs, this is still very much a luxury. With the majority of the workforce making a commute, the drive show is still a strong bastion of the radio listener population. It also gets played in places like malls and shops where it’s the easy way to have a “democratic” background noise.
  •  It’s More Specific Than Television. Because of the affordability and availability of radio stations, there are many more that cater to specific genres, interests and groups than TV. Turning on the radio, it’s likely you’ll be able to find an entire channel that caters to your tastes.

How Radio Is Adapting

But radio isn’t just staying still. It’s actively adapting to technology changes to keep it in the game. A significant development in recent years is Podcasts – recorded audio programmes that you can download to your phone and listen to at leisure. Some might think this replaces radio, but in fact by making their content available as a podcast, radios are able to reach new audiences.

There are also many websites where you can listen to radio online, reaching a generation of technology-savvy youngsters who might not normally turn on the family radio, but are happy to do their listening over the internet.

What Can Radio Do For Businesses?

For businesses, radio is a great way to have affordable advertising. Without the cost of filming an ad, making a radio advert is cheap and simple, and because it can be done on a budget, can be much more flexible and responsive to any specific or immediate offers. A huge number of people are still listening to radio every day at work, where it is often used to prevent arguments over what the music should be. Furthermore, you can select which station you wish your ads to play on, allowing you to reach a more relevant audience.

Radio might be old, but it’s not done aiding in our communication with the world yet. By staying on top of recent developments, it has been able to reach wider and newer audiences than ever before. And although almost everyone owns a TV, there are still a number of people who simply prefer radio. In New Zealand for instance, the National Programme and the Concert Programme are stations completely free of advertisements – a major draw for many people who don’t want to be assaulted with ads. By utilising modern technology, radio has ensured it will have a spot in many homes and workplaces for years to come.