ZMOT – The Zero Moment Of Truth

What Exactly Is ZMOT? The Zero Moment Of Truth or ZMOT is a marketing term coined by Google’s Jim Lecinski in 2011 that refers to the moment in the purchasing cycle when a consumer researches a product online before making a purchase. Put simply; when a person is trying to choose between similar products or …

Tools To Manage Social Media Accounts

Most of us can handle a Facebook or Twitter account, but what about five? For many internet marketers, managing several if not dozens of social media accounts is the reality of their job. Keeping consistent updates, striking the right tone and voice, replying to interactions and encouraging shares across multiple profiles is a tricky business, …

Converting More Visitors to Customers

Increasing the number of visitors to your website can be tough work and may involve a good investment of time and money. Despite that, it’s always worth while if you’re on the hunt for more customers as in broad terms the higher the number of visitors to your website, the higher the chance of you …

Subscribe, Like and Win $500!

Thanks to all that entered the April promotion for the $2,000 advertising package. We’re happy to announce that the winner is … Duncan Cameron from bluepencil in Wellington. Congratulations Duncan! Be in to Win a $500 Advertising Package For everyone else, have no fear as we have another great promotion where you could win a …

Win Online Advertising ($2,000 worth!)

If you’re a regular reader of the NZS.nz blog, you’ll probably already be aware that online advertising can be a highly effective way to get more visitors to your website and increase your sales. That’s why we’re giving you the opportunity to win $2,000 of online advertising to boost your business. All you have to …

Using QR Codes

More and more New Zealanders are stepping into the world of application-capable cell phones, such as iPhones and Android mobile phones. With this comes an increase in the number of people that are using their cell phones to browse the web and a shift in how consumers are finding and using information. The chart in …

Social Media Monitoring

After attending the Social Media Junction last week, there was a common theme evident though-out the day regarding social monitoring tools as a strong necessity for businesses. However, there are a mix of options and no one tool is the silver bullet for getting exactly the information you’re looking for. Defining Social Media Monitoring and …

Catching More Fish

Here’s a slightly odd analogy; think of the people that are your potential customers browsing online right now as fish swimming in an online ocean. There’s plenty out there and yet they can be hard to catch. Now think of your website domain name (i.e. www.yourwebsite.co.nz) as your fishing rod. There are many ways that …

Bringing Businesses’ Social Content Together

This week, NZS.nz has officially launched a new way of bringing your businesses’ social content together into a single place. You can read about it here in our media release: Local search company connects businesses’ social media efforts with searchers. We’ve been working in the background, talking to our advertisers on what they’d most like …

Quadracentifiable

It looks like Quadracentifiable is the word of the week as it’s pitched around online circles for the New Zealand SEO Challenge 2010. I had the opportunity to chat with Adam Hutchinson, the Event Manager of SEO Challenge, following the launch to chat about his ideas behind building the challenge. From Adam: “The reason for …