Common Homepage Blunders That Cost Conversions

We all know that the homepage is the most crucial page on your website – from casting a first impression to persuading visitors to take the next step, it plays so many roles that it can be difficult to know which elements or aspects to emphasize, and which to cut out. With so many visitors …

Why Should You Include Customer Testimonials On Your Website?

Have you ever wondered what customers who have actually used your product or service really think about it? Testimonials are unbiased, often candid opinions (and hopefully recommendations) about your product or service that are written by real people in their own words. Today’s customers want to feel reassured that you are selling quality products and …

New Zealand Smart Phone Statistics For 2014

Everywhere you look these days people seem to be using smart phones, but for website owners it’s extremely useful to find actual facts and figures for smart phone usage – and in particular estimates for the future. The smartphone market also makes up a large chunk of the mobile web browsing audience, including active searchers …

Inspirational Websites

In today’s digital media we are exposed to a lot of negative images and information that don’t necessarily accurately reflect the progress being made and the good things being done throughout the wonderfully rich society in which we live. There are so many fantastic things going on every day, but these stories are rarely heard …

Using Humour To Liven Up Your Website

People love to laugh. Adding humour to your website is a great way to engage with visitors. It can be a very effective way of strengthening interactions with your brand, by giving you the ability to create a memorable experience out of a routine site visit. You will gain the advantage of standing out amongst …

Getting Your Website Ready For 2014

The start of the year is always a great time to take stock of your website and see what improvements and updates need to be made. The web is an ever-changing place, it can be easy to get left behind just by allowing your website to merely pass in terms of functionality. To ensure everything …

To Update Or Not To Update

The start of the new year brings a host of new updates to established software and firmware. With the prevalence of downloadable content (DLC) it’s now par for the course that whatever you buy or use will continue to be updated for free, whether it’s for tablet, computer or smartphone. However some would argue that …

Top Firefox Add-ons For 2013

The Firefox browser is exceptionally popular, and one of the reasons is its friendliness for developers and coders. As a result there’s a huge range of Add-ons designed to add functionality, improve performance or simply make the browser a little bit nicer to use. Every year a huge number of new additions are released, but …

Creating An Online Portfolio

For businesses¬† or individuals offering a service online, a portfolio is a valuable advertising tool and an important addition to their website. Presenting your previous experience in a clear and professional way is essential to inspiring confidence, and hosting it online means that potential clients from across the globe can be exposed to your body …