Common Homepage Blunders That Cost Conversions

We all know that the homepage is the most crucial page on your website – from casting a first impression to persuading visitors to take the next step, it plays so many roles that it can be difficult to know which elements or aspects to emphasize, and which to cut out. With so many visitors …

Boost Results With Business Coaching

Many businesses do not reach their potential because they’re not getting the right advice at the right time. An external business coach or mentor can act as an impartial third party that will find a business’ weak points and identify areas of opportunity. They will often bring in fresh ideas and expertise that can reinvigorate …

Getting Your Website Ready For 2014

The start of the year is always a great time to take stock of your website and see what improvements and updates need to be made. The web is an ever-changing place, it can be easy to get left behind just by allowing your website to merely pass in terms of functionality. To ensure everything …

To Update Or Not To Update

The start of the new year brings a host of new updates to established software and firmware. With the prevalence of downloadable content (DLC) it’s now par for the course that whatever you buy or use will continue to be updated for free, whether it’s for tablet, computer or smartphone. However some would argue that …

Top Firefox Add-ons For 2013

The Firefox browser is exceptionally popular, and one of the reasons is its friendliness for developers and coders. As a result there’s a huge range of Add-ons designed to add functionality, improve performance or simply make the browser a little bit nicer to use. Every year a huge number of new additions are released, but …

Creating An Online Portfolio

For businesses  or individuals offering a service online, a portfolio is a valuable advertising tool and an important addition to their website. Presenting your previous experience in a clear and professional way is essential to inspiring confidence, and hosting it online means that potential clients from across the globe can be exposed to your body …

Maximise Your Mobile Data Allowances

Most smartphone users in New Zealand will have a monthly data allowance of somewhere between 500MB and 1GB depending on your phone plan. This can go a long way in terms of basic email and search functions, but most of us would like to be able to have a bit more fun and enjoy the …

Call To Action Buttons

Every website needs what is known as a call to action – something that helps to convert your web audience from passive viewer to active consumer. Many times this is a button or link that directs them to where they can purchase a product or service, but it can be more subtle and simply point …

Tools To Manage Social Media Accounts

Most of us can handle a Facebook or Twitter account, but what about five? For many internet marketers, managing several if not dozens of social media accounts is the reality of their job. Keeping consistent updates, striking the right tone and voice, replying to interactions and encouraging shares across multiple profiles is a tricky business, …