ZMOT – The Zero Moment Of Truth

What Exactly Is ZMOT? The Zero Moment Of Truth or ZMOT is a marketing term coined by Google’s Jim Lecinski in 2011 that refers to the moment in the purchasing cycle when a consumer researches a product online before making a purchase. Put simply; when a person is trying to choose between similar products or …

Why Should You Include Customer Testimonials On Your Website?

Have you ever wondered what customers who have actually used your product or service really think about it? Testimonials are unbiased, often candid opinions (and hopefully recommendations) about your product or service that are written by real people in their own words. Today’s customers want to feel reassured that you are selling quality products and …

Inspirational Websites

In today’s digital media we are exposed to a lot of negative images and information that don’t necessarily accurately reflect the progress being made and the good things being done throughout the wonderfully rich society in which we live. There are so many fantastic things going on every day, but these stories are rarely heard …